Webinar: Transforming seed marketing – lessons from ethiopia

Watch the recording of the webinar and learn how evidence-based policy options enabled a transformation of seed marketing in Ethiopia.

When: This webinar took place on Wednesday November 25th.

During the webinar, you will hear different perspectives on this transformation: the Agricultural Transformation Agency (ATA), the CGIAR Research Program on Policies, Institutions, and Markets (PIM) led by IFPRI, and from the Integrated Seed Sector Development Programme in Ethiopia (ISSD Ethiopia). These perspectives will chart innovations from piloting to scaling and embedding, with key learning on the types and roles of coalitions in the journey.

The session will explore the changes in mindset needed to bring about such reform and how to bring about such change in other contexts outside of Ethiopia. An interactive panel discussion will follow-up on key short presentations, assessing on-the-ground impacts.

Speakers

Moderator

Recommended Reading

Evidence informs seed systems development & scaling in Ethiopia

Performance of direct seed marketing pilot program in Ethiopia: Lessons for scaling-up