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The price is right: unpacking farmers’ perceptions of seed affordability

Conference session: Tuesday 22 June 11:00 CEST. Join this important session as we explore the extent are farmers willing to pay for quality seed, and the drivers of their perceptions of affordability and value

This session has taken place. A recording will be shared on this website in due course.

Despite considerable investment in the development of improved crop varieties and the promotion of quality seed, we continue to observe low rates of adoption by smallholder farmers across many parts of the continent. Affordability is often cited as the reason.

But to just what extent are farmers willing to pay for quality seed, and what drives their perceptions of affordability and value?

In this session we look at the work being done to better understand how farmers compare the value of quality seed with common benchmarks, like the price of grain for example. Sharing insights from the field and similar research being conducted, we look to shape the topic for further investigation.

Session objectives:

Speakers (pending confirmation)

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